Heroes of the new economy: Finding a Niche to bridge the divide.
Babeltech started early 2009 to fill a gap in our local market – bridging the divide between traditional IT and increasingly complicated technology (TV, Stereo Systems, Cell Phones). We provide a combination of IT and Technology support, repairs and consulting helping our customers achieve more, develop a better understanding of their equipment and have a better quality of life.
As a startup business, Babeltech has found it essential to try and minimize costs such that we didn’t require the help of venture capitalists or investors and thus keep profits internally. Using a service such as Setster allows us to do this.
By using Setster to run an appointments widget on our own website, where we can direct new and existing clients to make appointments, instead of having to receive the calls ourselves. This is a fantastic change, as receiving calls whilst on a job site was always troublesome and doesn’t give the professional image nor the quality of care we want to give our customers.
Setster’s integration with our invoicing company, Freshbooks, was another revelation! By automating the invoicing process, such that appointments made with Setster and completed are turned into drafts invoices in Freshbooks, we save time. Saving time when invoicing allows us to spend more time with the clients, letting us focus more on what we do best and results in greater revenue.
As a startup business, it feels good to be supporting other expanding companies, such as Setster. I would recommend Setster to any other business out there (and I regularly do!)
James Buzzard
Head Babeltech www.babeltech.com.au