Setster announces integration with FreshBooks

September 29th, 2009

Today Setster and FreshBooks announced that we have integrated our software to allow service providers the ability to invoice from within the Setster Application.

We are constantly on the lookout to provide a streamlined experience for our clients.  Whether that be a Doctor or a Consultant, we look to make their lives easier.

We joined forces with FreshBooks which is a great tool for invoicing and integrated it into our application.  What this means is a when an appointment is set, the clients information is automatically entered into the FreshBooks invoicing system.  The service provider can then send the invoice with the services and fees already inputted into the invoice.  It is a seamless transaction not only saving the service provider time, but presents a professional polished image that they can be proud of.

We are happy to have such great partners and are excited for Setster users to give this new feature a try.

Enjoy,

The Setster Team.

Complex Simplicity

August 30th, 2009

I would love to say that our original idea about how our service works is what we have today, it’s not. We kept pushing into our market, asking our clients what they wanted and using the feedback to develop where we are today. There was no way to predict one year ago that our application would work the way it does now. Today I feel like a proud papa. Through the tireless efforts of our engineers and the focused pursuit of perfection by our incubator, we’re now releasing version 2 of our product which enables a HTML style flash over widget on your website.

The idea was to integrate the widget into the website in two ways. First, develop the widget in a way that does not interfere with the layout and design of the site. All our clients have worked hard to design their sites and adding a button, a link, or a banner does not fit within those original concepts. Sometimes, you just don’t want a book now button on your web page. Secondly, we didn’t want the users to leave the web page. At the end of the day, you drove the traffic to your site and you should be able to monetize it without sending your clients to a third party site.

We are happy to introduce the HTML Flash inserted widget. You can see it functioning on the right of this page. Its installation is beyond simple. As you are logged into the admin section, you select get widget and copy paste the code into your site. It works on websites and blogs. It keeps a small appointment button to the right or left of the page that scrolls along with the page.

We’ve also introduced a contact section into the widget for those clients that want to keep their appointments booked privately yet want a clean contact form. Give it a try and don not be shy with your feedback.

Hearding attention deficit into profit

June 1st, 2009

You work hard to get people’s attention. Now let’s just say you have a person’s attention. For a split second you have an opportunity. Your goal is to transact business with this person. Giving you their information is one thing, but creating commerce when you’re a service provider means setting an appointment with this person immediately.

Here’s the question… If you have multiple properties like a website, a blog and a newsletter, you Twitter and spend money on ad placement and PR, how do you transact business at the moment these efforts produce and you have someone’s attention?

Here’s the answer… Setster. Go ahead, select a service.

We’ve created an appointment setting application that gives you a variety of widgets that you can embed in websites, blogs, emails and social networking profiles.

It’s easy; you simply choose between a full sized widget like I used above, a thumbnail affiliate display, or a direct link.

Even if you don’t have a website, you can use Setster to create a professional profile where you can describe your business, your polices and accept appointments. See http://support.setster.com/ as an example.

Setster is your “Buy Now” button that transacts with the same impulse that drives human nature to the internet in the first place: convenience and immediate satisfaction. You have effectively turned your multiple properties and marketing efforts into a quantifiable transaction.

Setster…It’s time.

Bring it! Calling all willing to test our system.

February 17th, 2009

We started about a year ago.  The idea was simple, create a way for smart busy people to quickly find and set an appointment with a professional.  As it turns out, it’s more complicated.  Our original focus groups were overwhelmingly computer illiterate with most still using paper and pencil on a calendar sheet to book appointments.  As we dug deeper into user segments we found that each profession has industry specific protocols when booking appointments.  The gamut of users run from the neophyte to the sophisticate and right in the middle is where we’ve chosen to focus.

After many discussions with service providers and potential users, we narrowed our service offerings to those that set appointments, manage customer relations & loyalty programs and create visibility in a directory.  Our first beta release has accomplished many of these development milestones and we’re looking forward to introducing beta users into our system.  We could use your help.  Give us feedback and be direct and candid as you work through our bugs.  Let us know what we can do to improve the experience.

Until next time,
Setster Team

Setster – The Beginning

August 29th, 2008

“Until one is committed, there is hesitancy, the chance to draw back, always ineffectiveness. Concerning all acts of initiative and creation, there is one elementary truth the ignorance of which kills countless ideas and splendid plans: that the moment one definitely commits oneself, then providence moves too. All sorts of things occur to help one that would never otherwise have occurred. A whole stream of events issues from the decision, raising in one’s favor all manner of unforeseen incidents, meetings and material assistance which no man could have dreamed would have come his way. Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it. Begin it now.” - Johann Wolfgang von Goethe