I’ve found five easy to apply tips to know your core audience. One of the best lessons I learned about communication was also one of the most basic. If you are attempting to communicate a message, you first must understand who is receiving said message. It makes sense to me. Everyone is different and has a different perspective about life in general so messages are always interpreted and a slight distortion of meaning is present in every message. With that basic foundation in place as a business owner or marketer, connecting with your core/target audience is the most important part of the job.
Beyond the core/target audience exists a subculture of super fans that will advocate for your brand and beyond. These are the customers that will buy your products for themselves, family, and friends. They will spread the news of your brand willingly to anyone who might be in need of your product or service. Most importantly they have become emotionally attached to your brand. These customers are critical to a healthy brand and if cultivated can drive sales through rough times and award major success in good times. Here are five ways to identify these customers so you can give them the attention they deserve. Check all the tips after the jump.