Complex Simplicity

August 30th, 2009

I would love to say that our original idea about how our service works is what we have today, it’s not. We kept pushing into our market, asking our clients what they wanted and using the feedback to develop where we are today. There was no way to predict one year ago that our application would work the way it does now. Today I feel like a proud papa. Through the tireless efforts of our engineers and the focused pursuit of perfection by our incubator, we’re now releasing version 2 of our product which enables a HTML style flash over widget on your website.

The idea was to integrate the widget into the website in two ways. First, develop the widget in a way that does not interfere with the layout and design of the site. All our clients have worked hard to design their sites and adding a button, a link, or a banner does not fit within those original concepts. Sometimes, you just don’t want a book now button on your web page. Secondly, we didn’t want the users to leave the web page. At the end of the day, you drove the traffic to your site and you should be able to monetize it without sending your clients to a third party site.

We are happy to introduce the HTML Flash inserted widget. You can see it functioning on the right of this page. Its installation is beyond simple. As you are logged into the admin section, you select get widget and copy paste the code into your site. It works on websites and blogs. It keeps a small appointment button to the right or left of the page that scrolls along with the page.

We’ve also introduced a contact section into the widget for those clients that want to keep their appointments booked privately yet want a clean contact form. Give it a try and don not be shy with your feedback.

Hearding attention deficit into profit

June 1st, 2009

You work hard to get people’s attention. Now let’s just say you have a person’s attention. For a split second you have an opportunity. Your goal is to transact business with this person. Giving you their information is one thing, but creating commerce when you’re a service provider means setting an appointment with this person immediately.

Here’s the question… If you have multiple properties like a website, a blog and a newsletter, you Twitter and spend money on ad placement and PR, how do you transact business at the moment these efforts produce and you have someone’s attention?

Here’s the answer… Setster. Go ahead, select a service.

We’ve created an appointment setting application that gives you a variety of widgets that you can embed in websites, blogs, emails and social networking profiles.

It’s easy; you simply choose between a full sized widget like I used above, a thumbnail affiliate display, or a direct link.

Even if you don’t have a website, you can use Setster to create a professional profile where you can describe your business, your polices and accept appointments. See http://support.setster.com/ as an example.

Setster is your “Buy Now” button that transacts with the same impulse that drives human nature to the internet in the first place: convenience and immediate satisfaction. You have effectively turned your multiple properties and marketing efforts into a quantifiable transaction.

Setster…It’s time.