New media, social networks, google analytics, search engine optimization these are all buzz words business owners in 2014 should know and it is in your best interest to make sure your online presence is socially optimized to take advantage of all these new platforms. Digital marketing and online optimization are key to spreading your business communication effectively and getting the most ROI. The above infographic dives into some social optimization tactics and gives you a good place to start. I recommend adopting some of these techniques immediately to bring your business into the future. Let me know how you have optimized your business and what you have learned from changing your focus. Good luck from the Setster team.