Word of mouth marketing is simply the best way to generate new business and retain current customers. This is the best of the best when it comes to marketing your business and successful businesses strive to increase word of mouth at every opportunity. Winning over customers and empowering them to share your message to their friends, family, and co-workers gives your brand credibility and recognition. When a trusted friend suggests a new restaurant this automatically sets the restaurant apart from their competition and increases your likelihood of remembering the brand and possibly becoming a customer. Great word of mouth marketing creates an army of customers/brand advocates that will automatically attempt to convert their network into paying customers for you. Follow the jump to learn some word of mouth marketing techniques.
The power of FREE – Don’t underestimate the power of free samples/trials. This technique is a great way to introduce your target audience to your product or service and gain trust. By giving away free items you are saying to your customers that you are confident in your product and that you want them to enjoy what you are selling. Customers like to try things before they buy. If they are given an opportunity to try it first then they are more likely to share that information with their networks assuming the product delivers.
Make more friends – Look to form partnerships with other businesses that share target audiences. For example if you have an auto body shop you might want to partner with insurance companies by offering their customers a discount. This will use the free sample strategy and drive more business to you from the insurance company via referrals.
Give more – We have all heard the phrase “under promise and over deliver.” This rings true when considering word of mouth marketing. By setting your customer’s expectations low and then going above and beyond to accommodate their needs you create a deeper connection with your customers that is rooted in the law of reciprocity. Reciprocity is basically doing a small favor for someone that triggers a feeling of debt. If you can get your customers feeling like they owe you something because you went above and beyond their expectations you will be repaid in word of mouth referrals and brand loyalty.
Ask – Remember to ask your customer base for what you want. If you want to get feedback, ask. If you want them to provide a testimonial, just ask for it and offer a discount code or free shipping. Your customers want to help your business succeed but they won’t just help you on their own. You must guide the interactions and help them help you by asking for what you need.
Increasing your word of mouth marketing is a great way to grow your business. Try these strategies and combine them with your current social media and content marketing campaigns to deliver the best results. Let us know how you’re doing and good luck from the Setster team.