Jeremy Lin seems to be the person who is on the tips of everyone’s tongues lately, whether you watch basketball or not. The out-of-nowhere superstar is a hot topic right now, and everyone wants a piece of him. So how do you drum up a simaler buzz for your small business? Here are a few tips to make your customers get excited about your service.
Keep Your Eye on the Ball
What is the most helpful part of your service? What makes your service one that customers cannot live without? How can you help them? Take some time to evaluate your strengths as a business, and work on improving and centralizing your business around them. Use services such as Google Alerts to find out what people are saying and like about your service and make sure to highlight these things.
Jeremy Lin is a player that makes everyone on his team better. So think of yourself as a member of your clients team. Ask yourself what can you do to make their lives better, to elevate their lives so that they too can get the win.
If he just had one magical game and then stopped performing, nobody would be talking about Jeremy Lin. Performing well night after night, visit after visit, is what will make your business stand out. New York trusts Lin right now, and your goal as a business is not only to make an impression, but to strengthen that impression over time. Offering consistent spectacular service will help you build a relationship with your clients that will in turn generate buzz.
Be the Master of the Assist
Jeremy Lin is a point guard’s point guard. His play makes it easy for his teammates to score, because he always puts the ball in the right hands. Your business should also be adept at this. By letting your clients book their appointments online, you make it easy for them to schedule appointments when it feels right. With online scheduling, everything is organized and precise, and everyone is ensured to be at the right place at the right time. And that my friends, is a winning combination.