Word of mouth is an extremely important tool to have in your arsenal if you are trying to sell anything. No matter how good a business’s pitch is, it can never have quite the same effect that a customer telling another customer about your business can. That’s because customers aren’t trying to sell them anything, and therefore are usually unbiased. If you need more proof, here are a few studies that show the effect that customer reviews have on sales:
- JupiterResearch ranks customer reviews as the second most important website feature.
- Andrew Angus recently tested two versions of a web page. One page had a list of testimonials below the video, the other one did not have any testimonials. The testimonials led to a 158% increase in conversion.
- Intelliseek’s “2005 Consumer-Generated Media (CGM) and Engagement Study” survey found that consumers trust other consumers (including those they don’t know personally) 50% more than any other form of advertising media.
- Forrester’s 2008 study reports that over 70% of shoppers actively seek reviews and testimonials when planning a purchase.
So as you can see, testimonials are almost essential for closing a deal. Want to close a deal even faster? After you have hooked them with your kick-ass testimonials, convert them now so they immediately purchase your service while they are still hyped up. Scheduling software will not only increase your sales, but may even lead to a few more great testimonials because booking with you was so darn easy:) PEACE