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A Few Reasons You should Feature Testimonials on your Ecommerce site.

Word of mouth is an extremely important tool to have in your arsenal if you are trying to sell anything.  No matter how good a business’s pitch is, it can never have quite the same effect that a customer telling another customer about your business can.  That’s because customers aren’t trying to sell them anything, and therefore are usually unbiased.  If you need more proof, here are a few studies that show the effect that customer reviews have on sales:

  • JupiterResearch ranks customer reviews as the second most important website feature.
  • Andrew Angus recently tested two versions of a web page. One page had a list of testimonials below the video, the other one did not have any testimonials. The testimonials led to a 158% increase in conversion.
  • Intelliseek’s “2005 Consumer-Generated Media (CGM) and Engagement Study” survey found that consumers trust other consumers (including those they don’t know personally) 50% more than any other form of advertising media.
  • Forrester’s 2008 study reports that over 70% of shoppers actively seek reviews and testimonials when planning a purchase.

So as you can see, testimonials are almost essential for closing a deal.  Want to close a deal even faster?  After you have hooked them with your kick-ass testimonials, convert them now so they immediately purchase your service while they are still hyped up.  Scheduling software will not only increase your sales,  but may even lead to a few more great testimonials because booking with you  was so darn easy:) PEACE

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