Are you an expert in your industry? Is this the subject you feel like you could really educate people about? If you do, hosting a Webinar is a great way to use that know-how to gain the trust of new customers and take your relationship with your existing customers to new heights. A webinar is essentially a web based seminar, or presentation, that utilizes web conferencing software to allow full participation between the audience and the presenter.
Learn Your Software
Before you even start planning your Webinar, you should learn the platform you are going to be using to present. Go to the platform’s website and read/watch every tutorial available. Really soak it up. Then go into the actual software and practice operating it yourself, until you’ve got it down pat. Also make sure that any equipment you will be using, such as a mic or a webcam, is compatible with the software.
Find a collaborator from a partner service
We all have heard the saying two heads are better than one. Recruiting a co-presenter from a partner/affiliate of your business not only serves as a great form of cross promotion, it will also make your presentation much more dynamic. Plus, if there is a technical issue or something else that goes wrong during the presentation, you have someone their to cover you while you work to remedy the problem.
You might know what your talking about, but having a script or at least an outline to help you along will ensure that you don’t trip over your thoughts. Plus if you have multiple presenters, it will keep everyone in sync and moving forward. When writing your Webinar, try to only focus on a few points really well. You don’t need to have a thousand points to be effective. You want to have them leave satisfied, energized, and wanting more. After you have a game plan, do a full dress rehearsal and record it. Then play it back and listen to how you sound. Take notes on any part of the presentation that you think can be improved.
Take Your Time, Keep Your Cool
A good presentation is one that is clear, concise, and easy to follow along with. Make sure not to move too fast. You want to let everything your saying to really sink in. Plus, web conference platforms have a tendency to lag, so going slowly allows for the technology to catch up if it falls behind. Speaking of the technology, if something goes wrong, don’t panic. Just inform your audience of what is going on, and ask them for patience. If it is a disaster and you have to cancel, offer them a recording or something after the fact. We all know that sometimes things just go wrong, so trust that your audience will understand.
The Interactive Part
The Q&A part of a webinar is where you really get to interact with the audience and build relationships with clients/prospective clients. So make sure you leave plenty of time at the end for it. After the webinar is over, make sure to follow up with everyone and get some feedback on how you did.
Hope your Webinar turns out amazing! Feel free to invite me!