When launching a new product or service it is important to have a target audience in mind and focus on crafting messages that will appeal to and build your audience. As your product gains popularity your audience grows and you gain brand loyalty, sales, and traffic. This is a great system but imagine how much better your launch could be if you already had your target audience waiting? You can build your audience before you launch to maximize your efforts and get a head start see more after the jump.
What can you do right now to build your audience before a big product launch, promotional event, or sales push? You need to redefine your blog strategy. Your blog can be so much more than just an outlet for your company news, product information, and customer service. It should be a carefully curated resource for your target audience to view regularly for entertaining, informative, relevant content. This kind of focus on blogging will add a different value to your brand and give you a platform to gauge product success and customer interest. The digital world is highly active and if you put consistent content on the web it will increase user engagement and provide valuable feedback about your customers. This kind of blog strategy also builds brand awareness and gives a human touch to your company.
Try starting out with articles, videos, and pictures that will entertain while informing your target audience about areas that are related to your business. Out of 10 blog posts 8 of those should be about interesting, funny, informative, or useful topics that are not promoting your company directly. Only about 20% of your posts should promote you or your products. This will take away a “sales vibe” from your blog and will bring more traffic. You want your customers to think of your blog as a news/entertainment portal not a constant advertisement. Once you get the hang of posting different forms of content you will see your engagement grow and with that a larger audience for you to work with. Try changing your blog strategies and let us know at Setster how its working out. Good Luck.