It used to be that only rock stars, actors, and company’s were considered valuable as a brand. The internet has changed it so that each of us that has a business online is building our brand. Today, it is essential in marketing your services that you provide a well rounded image of you and your product.
Think of the old way people used to promote themselves; yellow pages directory, fax to businesses, fliers, mailers, TV and radio commercials, and billboards. Not to say that these methods have completely gone away but they are not targeted. When you have an online presence your are looking to capture your new customers where they are… Online. This means starting a dialog that communicates your story all over the internet.
Your brand is you, your services and your business. It’s about not just getting the word out, but becoming an expert in your field and portraying that message to your customers. Becoming active in industry forums, writing articles and posting on blogs are the standard ways in which you start to build your “expert positioning”. Moving deeper into Social Media with FaceBook and Twitter accounts that speak directly to your clients about your services is all about building and maintaining that brand.
Now that you are considered the expert, your going to get more business right? Perhaps your going to be busier. While that’s great, you’ll want to show that you are a professional and can handle large well paying pockets of clients.
The best way to do this is have online appointment setting set up on your website. Make it easy for your clients to schedule time with you 24 hours a day and be the ultimate net professional brand.