If you don’t have an email marketing strategy in place yet now could be a great time to start. Email marketing when done well has a fantastic impact on lead generation, brand awareness, customer satisfaction, and sales. Given the key phrase is “when done well” email marketing isn’t just sending messages to your client list. Here are three simple guidelines to enhance your email marketing campaign that I like to use.
1. Remember you brand: When sending emails to clients or customers you always want to take the opportunity to enhance you brand. Every time a client can link your brand to something positive it will result in better brand identity and customer loyalty. Every email newsletter you send out should be properly branded with your vision, logo, and personality.
2. Keep it liquid: We have all signed up for newsletters that just don’t seem to have the content we want. This results in inboxes full of unwanted mail. Don’t let this be you. Always make it as easy as possible to subscribe or unsubscribe from your mailing list. This will serve as a way to lean out your database leaving you with engaged, active customers.
3. Sharing is caring: Social sharing tools are the best way to drive new leads to your business through email. Make sure you include this tools so that your clients can easily share your newsletters with their networks. Word of mouth marketing is still the best way to increase your customer base so a focus on sharable content in your email marketing campaign is very important.
Try these guidelines and see how your brand grows. If you are using Setster try adding it to your email marketing as well and watch the leads flow.