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Exploring localized marketing – Taking Advantage of Daily Deals Promotion



The daily deals site is a new marketing platform that has really picked up steam in the past few years. Daily deals sites such as GroupOn and LivingSocial work by offering promotions on local services in a consumers area for a short period of time. Your local business applies to have their business included, and if excepted, they will feature your deal on their site in return for a cut of the sales. These deals can be very advantageous to business’s looking to bring in new customers quickly, as the time-sensitive nature of promotions provides incentive for customers to take the leap and give a service a try.

While these deals bring a lot of new faces through your doors, the steep discounts at which the services are offered in order to lure said faces will probably result in your business losing money on the deal initially. The potential for profit lies not in attracting new customers, but converting one time deal buyers into repeat customers. To do this, you must be able manage the influx of customers in a way that allows you to provide the best possible service to these newcomers while at the same time ensuring that it does not disrupt your regular business. This is accomplished by setting certain time slots during off peak hours, in which to fulfill promotions. That way, you can still meet the obligations of the promotion, provide the best customer service possible, and retain a level of service for your regulars that they have come to expect. However, throttling appointments is a very tricky balancing act, and most local businesses are simply not unequipped to manage it efficiently. As a result, many businesses’ bottom lines are actually hurt by the promotion. So how can you ensure that your experience with daily deals a positive one? Online scheduling software like Setster makes it easy manage the noise as easy noise and ensure that your business reaps the full benefits a daily deal promotion can offer.
Setster allows your clients to book appointments online. When someone purchases the deal, they will be directed to your Setster Calendar. This calendar will have all the available times that you have sectioned off for the promotions. From that, they simply pick a time that is best for them, fill out some basic information, and voila, the appointment is booked. They are locked into to a specific, designated time. This prevents deal buyers from all walking in at once during an already busy time, a situation that can result them either getting turned away or disrupting your regular business.


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