You’ve spent time, energy, and resources creating new content to promote your business and now its time to get the media attention you deserve. So what do you do now? Do you simply put up the content and watch the engagement come to you with media begging to publish your content? No, that would be too easy wouldn’t it? Below are some tips to help get you media attention and raise the engagement on your content.
1. Build real relationships with your media network. Establishing your own personal media network is the first step. Go out and seek individuals who write about topics that resonate with your business. Follow their social media profiles. Engage with their content and bring them stories or tips that have nothing to do with your business. Establish a report with them so that you can one day pitch your story and it won’t feel like a cold call.
2. Identify industry influencers. Make a list of influencers in your industry that could help spread your content. These people have vast networks of engaged followers and are crucial to helping your content get picked up and go viral.
3. Plan a content schedule. Create content that you put our regularly. This kind of strategy will give your brand consistency. Regularly scheduled content is familiar and will draw repeat visits and could get you picked up as a series on a larger media platform.
Getting media coverage is not an exact science however if you put in the groundwork to build a network of industry writers/editors, target influencers, and release consistent content your chances of being seen are raised significantly. Always remember to funnel your content to your targeted source like your Setster Appointment widget. This way you are capturing sales leads and analytical data while driving your business forward. Good luck and happy selling. Let me know how your media attention grows after applying these tips.