Owning a small business is a large undertaking. There a lot of different parts that constantly are constantly moving, and in many cases you and only you are the one who is keeping it that way. With so much going on, and with so much of your time and energy invested in just keeping the train rolling, its easy to loose sight of the big picture. To make sure your business stays on course, you should think about scheduling a “checkup” at least once every few months. You need to step away from the business, to look at it from an outside, objective view. This will often times reveal a lot of flaws, and also opportunities, that you might have over looked had you not looked at it with a fresh pair of eyes. There are many more questions that you should ask yourself when assessing your business, but these will get you started. So once you put yourself outside of your business, take a pen ad paper, and ask yourself questions like the following:
What hours do you work per day? Per week?
Do you get all your work done each day? Or is there usually some left over?
How much time per week do you spend on the clock?
How much time per week do you doing activities off the clock? (doing promotions, cleaning up, keeping up your social media presence.)
Is your customer base what you want it to be? Are you bringing in the right kind of client?
Do certain activites take up most of your energy?
Do certain customers take up most of your energy?
Are you utilizing the recourses available to you?
Are there areas of your business that you should be spending more money on?
Are there areas that you should be spending less on?
Are all the projects you are working on right now worth your time? Could you put off a few and focus on more important ones?
Do you Schedule your time? Or just take things as they go?
Do you make it easy for clients to book online appointments with you?
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