The Yoga method of achieving harmony in your body, mind and emotions is becoming more and more popular. That means there are tremendous opportunities for your yoga studio. It also means that there is going to be some serious competition in acquiring customers.
Finding unique and worthwhile ways to promote your yoga center can be the difference between success and failure. Here are some great tips to think about in promoting your studio and attracting new yoga practitioners.
#1: Create Flyers & Postcards: The cost-effective tools will help you spread the word in the places that your potential customers hang out. Coffee shops, markets, cafes and so many other places welcome flyers, posters and postcards that they can put up on boards or place out on tables. Make sure that your message is consistent across all of them, that it’s easy to find information, website links, phone numbers, etc. Think outside the box about places to leave your flyers and postcards. And don’t be shy, it never hurts to ask if someone will put them out for you.
#2: Intro Giveaways/Deals: You have to think long-term so offering a great deal, even a free one, for new students, is a good idea. This is about building buzz and introducing potential customers to your studio, your teachers and you. Don’t go crazy and do five deals but consider doing a Groupon or Living Social deal that doesn’t make a lot of money but gets people in the door. There’s also something to be said for offering extremely-reduced initial offers ($20 for 10 days). Entice people and give them reasons to keep coming back after the deal is done.
#3: Local Marketing: Along with the flyers & postcards, consider how else you can market to the local customer base. Align yourself with local chiropractors and physicians who will suggest patients your way. Reach out to local holistic newspapers, radio stations and media outlets. Think about how else you can partner up with other local businesses to help one another.
#4: Host A Party: Nothing gets people to come out like free food, booze and parties. Host a grand opening or a birthday party or any other kind of party you can think of. It gets people excited, brings them out in droves and becomes a great excuse to show them around the yoga center and introduce them to your services. Think about offering raffle prizes such as free private classes, yoga gear and other worthwhile things.
#5: Social Media: At the very least, make sure that your yoga studio has a Twitter profile and a Facebook page. Daily schedules and instructor info should be plastered, as well as upcoming class and event info. But make sure your social media is more than just a marketing tool. Give it personality, interact with others, ask questions, answer questions and make it a personable experience so that people feel connected, which is what will keep them coming back.
Bonus: Make it Easier for Clients to Make Appointments: Consider adding an appointment software to your Yoga center website. Appointment widgets are easy to integrate on any web platform and allow users to make appointments online 24/7 by checking available hours and syncing them with their calendars. Appointment setting solutions automatically send email reminders for the appointment to the user and even allow you to accept online payments on reservation. You can also integrate them to your social media profiles. This will save you both time and money and increase the results of your promotional efforts.