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How’s Your Corporate Vision?

Hows your corporate vision

I recently reorganized my living room and last night when attempting to indulge in a midnight snack I slammed into a chair in the dark waking the household and looking foolish. I didn’t know my way around my own home anymore because my vision was impaired in the darkness. As entrepreneurs we are taught to value vision and use it to guide the course of our business. But what happens as circumstances change and vision is obstructed? How’s your corporate vision? Maybe its time to see the eye doctor?

A corporate vision is a brief statement that acts to guide the course of your business for an extended period of time, usually 3 to 5 years. Simply creating a vision for your company is not good enough. Not all visions are created equal and a good vision has certain characteristics. A vision must give purpose to  your business and be concise enough to warrant a clear focus. Vision should motivate you and your employees to stay on course. Finally, vision is the cornerstone of your business that has enough value to drive forward in spite of difficulties.

Vision for entrepreneurs is a talent. Some have great vision while others may struggle with finding it. Beyond your vision however, entrepreneurs must have the ability to critique their vision at any point in time. Adjusting your company’s vision is tricky and can be very dangerous. It is important to keep the core of your vision intact while adjusting to changing conditions. Look at your vision critically and often to ensure you are heading on course. As the leader it is your responsibility to keep the ship heading on course and around obstacles. Get into the habit of self evaluation and see what great ideas you come up with to keep your vision alive and moving in the right direction.

As always the Setster team is here to help. Let me know how your vision is leading your business to success and if not how did you adjust your vision?

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