Is your company using LinkidIn? If it isn’t, it should be. LinkidIn is a powerful tool that allows you to connect and network with different companies and professionals in your industry. But that’s not what were going to talk about today. This article is for people who are already using LinkidIn, and can’t figure out whether their LinkedIn account is a glowing representation of their company or a smelly heap of garbage. While one would have to review each case individually in order to properly evaluate each page fully, here are a few definite no no’s that will ensure that your page is crap.
You don’t check your page’s analytics.
Checking your analytics is paramount to measuring the success of your page. Without analytics, you are as blind at as a bat. Click the Analytics tab on your LinkedIn Company Page. All admins can access this page (it’s the fourth tab over on the top of the page). Now check your analytics. Create a baseline and record your results. Your LinkedIn Company Page lets you see your Page Views, Products and Services, and Unique Visitors and Clicks. This is the easiest way to determine which aspects of your page are working and which aspects suck. Say there was a service that got many more clicks than the others. That may be an indication that your should start writing the other services the way you wrote that one.
You haven’t explained what you do.
Your LinkedIn page is basically a straight forward presentation of your business and what you have to offer. Not including the services your business therefore, is an awful idea. You should not make it difficult for people to figure out what use you can be to them. Go to your LinkedIn Company Page and click the Products tab. Choose Admin Tools on the right hand side of the page and select Add a product or service. Pick the category most relates to your product and/or service, give it a name, add an image, describe it, list the key features, add a URL to your website and finally, add a contact from your company. This is you opportunity to really make a good impression on potential clients. This is where people will measure your initial worth. So get creative and make your page pop.
No status updates?
You need to post status updates. If you don’t, you’re not going to get any traction on LinkedIn. Post regular updates on what is going on with your company, and any new offers and discounts that you are offering. Doing this will not only keep people informed and up to date, but will show people that you are actively present on the site and will give your company more legitimacy.
No call to action?
LinkedIn is your virtual calling card. That means someone should be able to get in touch with you right away. There should be an instant call to action directly from your profile page, bridging the gap between your customer and a sale. The best way to do this is to tell people that you are available and have a link to your online scheduling profile page. Linking to your appointment scheduling page, you enable people to reach you and make an appointment with you right away. You should have three links on your page. One to your website, one to a keyword related landing page, and one to your online scheduling profile page.
People by nature are fickle. Don’t give them any reason to change their minds, or they more than likely will. Give them the instant gratification they are craving and they’ll give you the business you’re craving. For a great example of an optomized LinkedIn profile page, log into LinkedIn and check out our CEO’s profile on LinkedIn and notice the consistent branding and link to his scheduling page. Be sure to add him to your network!