Its a New Year. Your re-evaluating, reflecting, and devising your plan to make 2012 a year to remember (for the right reasons of course). So there’s no better time than now to check in with your existing customers and see what they have been up to. Whether its a sit down, a phone call, or maybe just a few emails back-and-forth, its important to allot a time to show appreciation to those who have appreciated you.
Here are a few tips to help you make the most out of these little reunions:
Your customers are the most important judge of your service, because they are the ones that pay your bills. So ask questions; have your customer tell you what aspects of your service they think you are kicking ass at, and where they think your failing miserably. If you get all A’s, good for you. If your review is a mixed bag, you’ll get an idea of what you need to improve on. The customer will appreciate that they were given time to voice their issues, and probably feel a little more invested in your service.
Just like you would with a friend, find out how your customer has been doing since you last saw each other. Ask them if there is anything you can do (within the perimeters of your business) to better assist them. After you have have a good grasp on whats going on with them, inform your customer about any new developments in your business, new products, services ect. Your customer will feel like your on their team, and you’ll have valuable information you can use to better cater to their needs.
Offer Them Special Promotions
Show your customer you value their loyalty by offering them nifty perks. For instance, you could offer them a discount if they book certain services online. This will make your customer feel all warm inside, and show them that you are continually making an effort to keep their business.
Make sure to schedule a follow up meeting to discuss progress any new developments or improvements that were put into gear as a result of the meeting. This will keep the customer involved and thinking about your service.
Let your customer help you. They’ll thank you for it:)