Wouldn’t it be nice if one day you could simply open a business and magically a slew of customers bought your products and kept coming back for more? Unfortunately, that is not how the real world works. You must acquire customers through leads. Most of your time and energy should be spent generating new leads and converting them into repeat customers. Marketing, advertising, promotions, and customer service strategies are all created and monitored to increase leads that result in sales. Setster is a great way to convert a lead into a sale but before that can happen you must create and nurture the lead. This is a brief lesson on leads that will give a larger picture of how leads are maintained and organized. Get your pencils ready this will definitely be on the mid-term.
Fundamentally a lead, to put it simply, is a connection. The connection usually is loose and is based off common interests or needs. When working to convert these connections into customers, organization of your leads is crucial. In the old days before the internet, businesses organized leads on cards. These lead cards help sales departments keep track of specific details for each lead in an effort to stay organized, informed, and current. Today we have database solutions that help us organize our leads and keep all relevant information at our fingertips. Here are some of the top database solutions –Salesforce, GoldMine, Microsoft Dynamics CRM, ZohoCRM and Nimble. Each has its own strengths and weaknesses. Take your time to research each one to find which satisfies your needs best.
Now that you have a solid way to organize your leads we need to collect relevant information to add to the database. First, you want to add the personal contact information of your new lead. Try and be as thorough and correct with this piece of data as you can. Get the direct email address, phone number, work address, fax number, ect. The more avenues of communication you have access too the more likely you will open a dialog with your lead. The next important piece of information is the leads interest in your product or service. You want to get an accurate temperature gauge of interest so you can plan your communication accordingly. The hottest leads will need a different sales approach compared to the cold leads. You want to tailor communication to each specific lead to ensure the best results. Finally, you will want to track how each lead has come to you. This is how you adjust your marketing strategies and advertisement budgets. As you find the best ways to attract new leads having data on where these leads come from help to optimize budgets and allocate resources to become an efficient business.
Generating leads and capturing sales is the primary function of business at its core. Organizing leads and collecting the correct data is paramount in growing a successful business. Try some of the listed database tools and see how it can help you. Be sure to drop me a line and let me know how focusing on your leads has helped.