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So what’s that Art of War book mean anyways?


You probably have heard of “The Art of War” somewhere down the line. The Art of War old is an ancient Chinese meditation on waging strategic war attributed to Sun Tzu, a high ranking general of some sort. While it was intended as a military treatise, many in modern society have found it’s core principles to have applications in the business world as well, and it has thus been adapted as sort of a must read for the cut-throat MBA before entering his first negotiation. As a small, local, business owner, you may not be much into cutting throats either literally or metaphorically, but you are still a business with competitors, and therefore can still benefit from the gist of the knowledge that the book has to offer. In case you didn’t feel like going out and buying a copy, we went ahead and summed up some key points for you. We hope this helps you in war and in business! Or do we…..hehe
Conflict avoidance
It’s better to avoid a conflict all together than to actually engage in battle. Taking action beforehand to remove resistance from your path is much better than having to face it at full force.
Break down resistance with knowledge. Be ahead of the curb.
1. How does a business react when put under pressure. What are they likely to do?
2. Business Cycles – understand your ever changing environment. Asses the conditions/timing and adapt accordingly.
3. How competent are those in charge.
“If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but know not the enemy, for every victory gained you will also suffer a defeat. If you know not the enemy or yourself, you will succumb in every battle”
Taking Initiative
Opportunities multiply as they are seized. If you go for something, odds are you’ll discover something else. If you just wait for something to magically come to you, your more than likely going to be grasping at straws. Speed is the essence of war. Take advantage of the enemy’s unpreparedness; travel by unexpected routes and strike him where he has taken no precautions. So get out there, and be a mover and shaker. Make things happen that you want to happen. You are the master of your fate, the captain of your destiny. Lead the way and others will follow.
Using it for Hiring
If a company has a successful run, wins a lot of new business and posts great financial results, the profits “must be used as rewards so that your men [employees ] will have a keen desire to fight.” There must be a true trickle down effect.
Pay the people then divvy it up between the execs. The guys on the ground are the thing that makes the engine work.
Goal alignment. Everyone must know how what they are doing fits into the big picture. They will be more motivated and have a clearer sense of direction and purpose.

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