As a small business, one of the most vital things you need to learn is how to market your goods and services effectively. This can be quite challenging for the regular small business owner, who, while an expert in what they are selling, has little experience in getting people to buy it, save the quality of the product. If you are in this boat, here are a few tips to get you started on reaching out and pulling in quality, satisfied customers.
Your Not a Big Business, So Don’t Market Like One.
If you were a big business, you could sit back and use your advertising money just to spread the word about your brand, in the hope of future revenue. For instance, Amazon pulled a stunt where they sold Lady Gaga’s new album for the deeply discounted price of $1 (from $11.99). Amazon obviously took a huge loss on this, but that was fine because they were just trying to promote their new music service. As a small business, you unfortunately do not have this luxury. Your marketing money should be directed toward one thing and one thing only: Getting Sales NOW. Make it clear what your selling, and even include the price. Give people all the information they need to make a buying choice in the immediate future.
Offer Different Tiers of Service
There are people out there who are always looking for the best deal, the steal, the bargain. To pull those people in, you should offer a lesser, stripped down version of you current products or services, for a cheaper price. For example, if you were a spa and the lowest package you offered was a thirty minute massage for $25, you might want to offer a special “in and out” massage (something like 10 minutes for $10). This will draw customers in that wouldn’t otherwise of paid the $25 dollars, and have others scheduling more appointments.
On the flip-side, some customers are willing to pay more for a higher degree of service. Lets go back to the spa example. So on top of the standard 30 minute massage and the quick 10 minute massage, you could also offer a $80, hour-long deep tissue massage, that also includes a facial and a seaweed body wrap as a perk. With both of these you tiers of service in your arsenal, plan on scheduling in both those who want more for less, and those who just want more, as well as your those who want the standard fare.
Try Something Different
It never hurts to be a little unconventional. Trying a marketing technique that people don’t see everyday is a great way to get the word out about your small business for cheap. Sydney Frank, creator of Grey Goose Vodka, had people post the Vodka’s logo above urinals in club bathrooms, so that when men were taking a leak they’d have to stare right at the logo, which would lead to brand recognition. This was a relatively cheap and effective method that just took a little thinking outside of the box. Give it a try. I’m sure you can come up with something pretty slick. If your drawing a blank, borrow from other successful campaigns that have used unconventional means to court customers.
Have a link to book on every page.
Once you’ve hooked them, make sure you make it easy for clients to book your services. You don’t want to have done all this work just to have a customer opt out at the last minute because they aren’t sure how to book an appointment immediately. Using Setster’s Online Scheduling Software, you can put a link to book an appointment online on every page, which is sure to make your services more accessible, and therefore increase conversions.
Hope these tips help set you on your way to a full house! Happy Marketing!