Playing a game of freeze tag can be an extremely fun experience, but only for those who are being chased and tagged. The anticipation of hearing “tag you’re it” makes the game. What if you are never chosen? The game looses its luster and ceases to be fun. In business we need to convince consumers to chase us and want to tag us. We need to captivate consumers and give them a reason to pick us over our competition. Setster is a powerful business tool, but only to the extent of the work done to support its functionality. You need customers to choose your business so they can book an appointment. Let’s take a look at how you can improve your chances of being “tagged” by customers.
To simplify the market, a business can increase opportunity to raise market share by doing two basic things. Have the best product/service with a unique offering that only you provide or have the lowest prices. Both options are very effective and profitable when executed correctly. Competing on price alone can be taxing and without proper capital to support the business model, a loosing battle. Standing out from the competition is the other option. In order to discover the best way to stand out you must look critically at your business and ask questions. Below are questions that help identify ways to give your business an edge.
Answer the following questions. The answers can not be the product or service you sell.
- Beyond profitability, what is the mission of your company?
- If your company were to leave a legacy, what would it be?
- How does your organization make the world a better place?
- If firm disappeared tomorrow, what would be missed most of all?
- What is the single most-important aspect of your company?
- With regard to your organization, what do you feel passionate about?
- What business is your company in?
- What business is your company not in?
- Which three adjectives best describe your organization?
- Who (customer) would love your company the most?
- How do you prioritize your customers? If you had to allocate 100 points between the different customers segments or types (in terms of importance), how would you do so?
- What customer need does your product/service fulfill? Why does your target customer need or want you sell?
- What emotion(s) do you most closely associate with your product or service?
- How will your organization change your industry?
- How will your company change the world?
And some fun ones to twist your brain around:
- If your company was a shape, what would it be?
- If your organization was a texture, what would it be?
- If your firm was a mood or feeling, what would it be?
- If company was something from nature, what would it be?
Take the time to really explore these questions and be thorough in your answers. You can also have friends, employees, and loyal customers answer the questions about your business to give you a broader look at your brand perception. Give this a try and please let me know how it helps your brand.