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To grow a business during the Great Recession just think like they did during the Great Depression.

We all grew up hearing about how the generation that experienced the great depression became a very frugal group of people. Our generation is now experiencing the same consciousness shift where we are looking for ways to get the most bangs out of our bucks!

Starting a business is tough enough, but doing so in a recession presents its own unique set of challenges. During a downturn in an economy, businesses face stiff competition getting new clients and competition for the fewer dollars that these clients are spending. For the business, the formula is simple, it’s about cash flow. Cash flow is about making more top line revenue and spending less money. Start looking for ways that you can spend less money on your operations and still provide great customer service. Think about the cost savings of automating some of your processes. You would be surprised at the amount of software that exists today that can take over the entire job that you hired someone in the past to do. The best part is now web 2.0, company’s provide this ”Software as a Service” (SaasS) online so you can access your business processes from anywhere.

A great example of a way to save money is using Software as a Service for online appointment scheduling. There are hundreds of different types of businesses that can schedule appointments online. The process of setting an appointment online is easier than calling a receptionist. For starters, you can make an online appointment 24 hours a day 7 days a week. Compare that to the working hours that most businesses answer the phone. The cost savings for one receptionist, thousands! The best part is, the business is still being managed and with greater efficiency.

Another way to look at savings with online appointment scheduling is man hours. If scheduling an appointment takes a chain of emails or phone calls, how much time does that take? Let’s just say it takes 10 minutes per appointment to schedule and you have 5 appointments a day, that comes close to an hour everyday you are spending on scheduling appointments only. If you multiply that out per week and month, that comes out to 16 hours which equals two full days a month spent scheduling appointments. That is a lot of lost man power for one person let alone an entire organization.

Using tools that allow you to save money and provide more efficient services is essential today. The Great Depression may have created a frugal generation but this generation may well be known for how we took technology and drove innovation that provided greater efficiencies in how we did business.

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Using Setster has helped our sales team schedule demos seamlessly! We would recommend Setster to anyone looking for an online scheduling software.

The response from my clients has been phenomenal. As a small business owner, Setster makes it much easier to manage appointments.

Setster has changed the way we handle appointment scheduling. With a simple user interface,multi-location and multi-service capability, we focus on what we do best and let Setster handle the rest.


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