Supercharge your social media strategy with these simple Twitter tips. Twitter has become a primary communication tool for businesses to generate leads, engage customers, and enhance brand strategies. Marketing departments invest time and money into developing a strong Twitter campaign and for good reason. According to data from Statisticbrain, Twitter has 645 million active users with 135,000 new sign ups everyday. Not every business can afford to hire a dedicated social media manager so to help get started with Twitter we have put together a few Twitter tips.
The unspoken rules of Twitter are not too difficult to find and are extremely helpful for streamlining your marketing efforts. Never start a post with an @ username because it restricts your tweet to you, your mutual followers, and the person you’re tweeting. With marketing your business in mind you always want your messages to have the greatest reach possible. Another tip is to restrict hashtags to 3 or less. If not, your post will look like spam and won’t have the greatest visibility.
The last tip I want to leave you with is the 80/20 rule. This simply states that 80 percent of your posts should be about relevant, interesting, engaging content that is not directly promoting your business. The remaining 20 percent is for you to promote, inform, and engage your audience on your business. Nothing is more off-putting than seeing someone constantly promoting themselves on social media. The spirit of social media is about expanding ideas and sharing relevant content in a community. Which means you must do more for the community at large. The 80/20 rule allows you to support the community and promote yourself tastefully. You will find as you carry out your social media strategies that adhering to this rule will yield more likes, shares, and followers in the end.
Give these Twitter tips a try and let me know how it turns out. Happy tweeting.