As we ring in the New Year, I think that now is a better time than ever to look at what you are doing as a small, local business to drum up new leads. Here are three things that you may or may not be doing that you probably should be if you want your business to experience growth in 2012.
Engage, Engage, Engage.
Talk to your website audience, getting people talking. Find a way to get a conversation started with your customers and potential customers. The way that this helps is that it not only engages the customer and grows your relationship, it will allow you to collect vital information that will aid you when making important decisions about which direction to steer your business. Using things such as coupons and discounts are a great way to collect this information.
Look into Local SEO
Optimizing your website for SEO is a cheap and easy way to drive more traffic to your website. You can take advantage of the Google keyword tool too find out what people will most likely search for if they are looking for your type of service. If you make sure your website titles and urls contain these keywords, you will up your rank on search engines and therefore get more traffic. Another great tool to utilize from Google is Google Places. Listing your site will allow people to find you online when searching locally.
Create A Referral Program
As a local business, you probably already get a lot of your business from referrals. But have you actually come up with a method of getting more? Develop a machine-like process to get referrals from your customers. The optimal time to get a referral is during a purchase, or right after a purchase. One way to do this is ask a satisfied customer to post to his or her Facebook page saying that they just purchased your service and make a comment. However be extremely careful not to ask for a referral if a customer is disgruntled. Unlike in show business, not all press is good press.
Have All Your Social Media in One Place
Your website and your social media presence serve different purposes in marketing your business. Therefore, bringing them together in easy to view place is a surefire way to get more leads and keep potential clients focused on what you have to offer. If you have all your social media right on your site, they can get a full picture of what your company is without ever leaving. Check out Setster’s in-house social media profile page, which does exactly that for you. In addition, once they get a full picture and are ready to book an appointment, they can use Setster Online Appointment Scheduling to book their appointment right there. So essentially you can go from inquiry to purchase in one sweep.
Happy New Years From Everyone Here At Setster! Happy Scheduling!