Marketing online requires a certain level of consistent content that is going to convert your visitors to paying customers. For businesses that provide a service, there are a few key strategies that you can engage to bring your clients from a casual visit to a paying customer.
1. Know your target market. It’s easy to try to use a shotgun method and write content that appeals to everyone but the reality is that you are going to have a narrow group of clients with particular needs. What do you know about your best customers that is consistent for each of them? What are the specific needs of these users?
2. Focus your Messaging. Is your messaging getting the fact that your provide a service that directly benefits these users? Now that you understand who your target market is, speak directly to them. Let them know with your messaging that you will fulfill a service that that need. Try to narrow your focus and watch a better conversion from overall traffic.
3. Provide reviews and testimonials. There are innovators, early adopters, early majority, late majority and laggards. The bulk of your business is going to come from early majority and late majority so accelerate the curve by getting your innovators and early adopters to write reviews and testimonials about your services. This will enhance your reputation and push those who are considering your services over the edge.
4. Make an obvious call to action. If you have a shopping cart, it’s simple in that the buyer will impulsively purchase from your store. If you provide a service, it’s a little more difficult. Try to make it easy for your clients to see you. Adding a “Book Now” button or “appointment” button on your site will gently remind your clients that you are available for them and setting time with you is convenient for them.
The goal in marketing online is two fold; 1, drive as much traffic to your site as possible and 2, convert that traffic to paying customers. By engaging in tactics that are precise and consistent, you will see higher levels of conversion and add more to your bottom line. Stick to these rules and you will surly get more out of your online presence.
Wishing you success,
The Setster Team