Okay so you have a website, a product or service, you may be using Setster to capture customers, and you’re ready to optimize even further. Fantastic, you are already way ahead of the curve by putting yourself out there. So what else can you do to boost your site conversions? Read on to find out.
In the modern age of internet we as consumers have the most powerful shopping tools at our disposal and none more powerful than “word of mouth.” Virtually every product or service is now subject to internet review with website dedicated to only that like Yelp. You can leverage the power of positive customer feedback to boost your credibility and sales. By encouraging customers to review their experiences with you, you can create a online buzz and invoke the persuasive properties of “groupthink.” In a nutshell, if you get enough people to like your product and publicly say so, then you will increase sales and brand identity.
This is the human side to your business, so write something from the heart that speaks about you and your personal goals, experiences, and trials. A well done “about” page brings a sense of likability to your brand and will resonate with your customers. People want to buy things from businesses that they have a personal connection with and they will support businesses that are “speaking directly to them.”
Third on the list is a fairly simple guideline – make it easy for customers to contact you! The easier it is to find an email address, phone number, and in some cases address the more opportunity you will have to convert a potential customer into a dedicated repeat client. Don’t make them guess how or where your contact details are, you’ll probably loose them trying.
Your policies should be as clear and simple as possible, and to always offer a guarantee with your service. Anytime you have customers giving you money over the internet there exists a large amount of risk that you don’t necessarily have in a brick and mortar store. To assuage this risk a clear and concise policy page along with a guarantee of service is needed. It says to your customers that you understand the risk they are taking and have taken time and effort to ease their concerns by giving them all the terms up front and extending a safety net just in case things don’t go as planned.
The final tip for converting prospects into buyers on your website is to offer your customers something for free. Whether it be a free trial, a free consultation, a small item, an extended money back offer free is the magic word and it works. The most important part of the free promotion is that you must capture a way to contact and follow up with your customers who are enjoying the free promotion. This is how you convert them, if you don’t follow up you won’t see the same benefits.
Obviously the market is never set in stone and these things will work at different levels for different businesses. Always remember to put the time and effort into your business and into your customers. You must work smart and stay moving forward. Good luck.