Businesses are made of people. Its people who create businesses. People run businesses. People grow business. So why does it feel like so many businesses are robots disconnected of any real human touch or emotion? Why have businesses become so distant from the people that support them?
Everyday we are bombarded with requests, promotions, and offers from businesses to like, share, click, sign-up, add, watch, read, buy, sell, and much more. The constant and robotic sales pitches, email blasts, and friend requests desensitizes us from business. With each cookie-cutter marketing effort businesses are removing the personal human touch from their brand isolating themselves from us.
Solving this issue is fairly simple in theory. Create messages and content that is relatable to your customers by adding human characteristics. Content that is undeniably great, funny, emotional, interesting, timely, spontaneous, and wacky give businesses a human feel. Creating this type of content can be difficult, but its not impossible. The message of your content should always be thoughtful and true to your business. The way in which you deliver your message should try and hit on a few relatable human traits with creativity in mind. Connect with your audience by creating content that delivers your message with an emotion attached to it. Attempt to reach out to your customers and share a real human moment with them. Become a useful resource for your customers with quality content that gives them much more than just another sales pitch or social media promotion. Watch your brand equity shoot through the stratosphere as you become more and more useful and emotionally connected to your customers. Remind your customers your business is made of people just like them with feelings, emotions, and needs.