Often times as business owners, the majority of our focus has the tendency to gravitate towards finding new ways to attract new business. Expanding your customer base is, after all, essential to continued growth as a business. But while it is definitely an important piece of the puzzle, it is not the only piece. Just as important, or maybe even more important, is retaining your existing customer base.
Your existing customers have already chosen you over all your competitors, and therefore hold a much higher overall value than that of a potential lead. These customers are the engine that keeps your business from grinding to a halt, so it is imperative that you treat them as such. This means handling them with extreme care and respect, as well as performing routine maintenance checks to ensure that everything is running smoothly and they are completely satisfied with the services you are providing them. Give them a call, ask about how the kids are doing, and see if there is anything you can do to make their lives a little easier. If at all possible, you should not only try to meet the standard you set on their first visit, but routinely improve upon that standard, raising the bar to new heights every time they visit. This will not only delight your customers and greatly decrease the chances of anyone jumping ship, but will give them cause to recommend your business to people in their circle. This means new leads, just by providing great customer service to those you have already captured. So get out there and treat every customer like they are your best customer. Make each and everyone of your clients feel like they are the bee’s knees, and they are more than like return the favor ten-fold. Pinky Promise