When creating your public image you don’t want to make this common branding mistake – spending little to no effort creating and cultivating your brand logo and message. Too often entrepreneurs worry about all the other tasks needed to run a business but when it comes to designing their brand and logo they go for the cheap and simple route. This is a huge mistake. Follow the jump to hear why.
Companies like Starbucks, Apple, and Target have establish brands so powerful that customers no longer need to see anything except the logo to know what they are getting. Branding is a powerful communication tool that gains value as you build. To craft a solid brand I suggest asking yourself these questions first.
Who are we?
Who do our clients say we are?
What do our potential clients want us to be?
What sets us apart from our competition?
These questions will not be easily answered so be prepared to spend time and energy working on this. Finding the answers will require you to conduct several interviews, surveys, and market research. Take a close look at your competition and analyze what they do right and wrong in your space. Ask employees and company stakeholders about where they see the company going and where the target customers will be. Provide feedback opportunities for current customers with promotion incentives to reward their honest feedback. Try and insert yourself in spaces that you believe your target audience hangs-out and gather information about their habits, buying patterns, and needs.
After you collect all the information you can go back to the above questions and do your best to answer them in detail. This will give you an idea of who you are and what your customer wants to see from you. Take this information with a skilled graphic designer and work together to capture the essence of your company in a logo design that will become the face of your brand. Please don’t make this branding mistake by skipping this process. If it’s good enough for the most successful companies in the world then it is good enough for you.
Good luck from the Setster team. Please share you brand logos after you are done. I would love to see what you come up with.