You work hard to get people’s attention. Now let’s just say you have a person’s attention. For a split second you have an opportunity. Your goal is to transact business with this person. Giving you their information is one thing, but creating commerce when you’re a service provider means setting an appointment with this person immediately.
Here’s the question… If you have multiple properties like a website, a blog and a newsletter, you Twitter and spend money on ad placement and PR, how do you transact business at the moment these efforts produce and you have someone’s attention?
Here’s the answer… Setster. Go ahead, select a service.
We’ve created an appointment setting application that gives you a variety of widgets that you can embed in websites, blogs, emails and social networking profiles.
It’s easy; you simply choose between a full sized widget like I used above, a thumbnail affiliate display, or a direct link.
Even if you don’t have a website, you can use Setster to create a professional profile where you can describe your business, your polices and accept appointments. See http://support.setster.com/ as an example.
Setster is your “Buy Now” button that transacts with the same impulse that drives human nature to the internet in the first place: convenience and immediate satisfaction. You have effectively turned your multiple properties and marketing efforts into a quantifiable transaction.