As online advertising becomes more and more targeted, hyperlocal marketing is quickly growing in popularity. Local businesses who are savvy enough to take advantage of this new method are reaping the benefits. So what is hyperlocal marketing? Hyperlocal marketing, in the simplest terms possible, is local marketing that utilizes geo-enabled (or location based apps in order to target potential customers. This is referred to as “Just in Time” marketing, or the time right before a potential purchase is made. If you’ve used an app like foursquare, or checked in somewhere on Facebook, you’ve used location based apps.
The advantage of hyperlocal marketing for local business is that they can appeal to potential customers who are already nearby, thereby increasing the conversion rate per lead dramatically. But like any ad, a hyperlocal ad has a price tag. You need figure out what works so you don’t throw away money. You can do this by tracking your results through Setster. Setster can track the source of appointments booked through its widget. This allows you to see if you are in fact getting results.