Owners of fitness and spa centers have such an immense volume of tasks on their plates that it can sometimes seem impossible to take a break or even move on to the next project. To help free up resources for either rejuvenation or further investment in ongoing projects, here are four tips that will help any spa owner save time.
1. Provide information online
Any fitness and spa center that doesn’t currently have a full-fledged website is probably fielding a lot of questions on the phone unnecessarily. While a website requires an initial investment of time and money, the time savings of a well-designed site are worth it.
A spa center website should include:
- Simplified breakdown of the center’s offerings and benefits
- Calendar of current and upcoming events
- Contact form for membership inquiries
- Details on how to schedule appointments or make purchases, a plus is to allow appointment scheduling online
- Frequently asked questions (FAQ) page
The FAQ page is one of the most vital time saving aspects. Simply having this resource will prevent a lot of calls to your spa while ensuring that members remain satisfied. Adding the ability to book a class or an appointment with a trainer directly online is a big plus. This can reduce the amount of time required in promoting your business.
Owners of small spas may squirm at the thought of hiring any employees in a tough economy. However, hiring out allows the owner to invest their time in elements of running the business that require far greater specialization. Since completing those projects pays dividends in the long-run, it’s wise to invest now.
Here are some staff members every fitness and spa center should consider hiring:
- Reception staff. Outside the first three months of business, the owner should never take on these responsibilities.
- Marketing agents. A marketing team can help build the business more quickly than anyone without specialization could, all while freeing up the owner’s resources.
- Personal trainers. Trainers who work on commission can often become marketers in their own right. Having a well-reputed staff of trainers can also draw people to your center.
3. Use Setster for appointment scheduling
A great time-saving method for both customers and businesses is to use Setster for appointment scheduling. Setster widget can be inserted on the spa website by adding just a few lines of code. Thereafter, clients can check for available appointment slots on the website, choose a time, confirm the appointment with an email link, and even cancel the appointment online. In short, all appointment-related tasks typically handled by the front desk will be handled automatically.
One of the most business-savvy advantages of Setster is that it sends the clients automatic reminders of their appointment, ensuring that they either make their time slot or give notification that they won’t arrive, allowing an empty slot to be filled.
4. Focus on a niche
Spa and fitness center marketing can be time-consuming if you try to be all things to all people. You can save time by focusing on one element as your branding focus, as you won’t have to develop the same quantity of marketing material.
If there are specific styles of massage, types of fitness courses, types of equipment, or even specialized services (e.g., chiropractic services, meditation courses, nutrition lectures, etc.) that aren’t being offered, new customers can quickly be won by simply building the core business toward these niche demands.
These four tips can help any busy spa owner pull away from unnecessary tasks at work and focus on what makes them really happy — whether that’s working toward a great new idea for the center or simply spending a few hours at the spa themselves.