Technology is an ever evolving beast that has been driving the pace of business for decades and with modern communication advancement the value of connections is growing exponentially. In the old days you could get out your box of business cards jump on the phones and launch your brand. Now with the advancement of technology customers need much more from business. They crave real connections. They want to have a relationship with your business.
Companies like Apple, Chipotle, and Netflix have all implemented tactics to build connections with their customers and establish a relationship with them. Apple has their Genius Bar and unique store layout. Chipotle has their assembly line style ordering system that is focused on attentive personable customer service. Netflix has their new content curating technology that strives to learn who you are as a person and use that information to present quality content tailored to your taste. All of these companies are high performing and cutting edge in the customer relationship arena.
At Setster we encourage these types of business strategies because it works and it’s the future of business. We are an appointment setting tool and with customer connections/relationship building strategies we can be so much more. Setster is a way to reach out and encourage customers to meet with you one-on-one or in a group setting, online or in a store, to create the connections necessary to build lasting customer relationships. The more emotionally connected your customer base is with your brand the greater brand recognition and loyalty you will see and that can result in a increase in your bottom line.
Take a long look at your business strategies and ask yourself if you are selling your product/brand or are you selling a unique customer experience that builds connections with your audience? If you are focused on the former I encourage you to try stepping into the future of business and build a relationship with your customers. Let me know how your strategy is working out. Good luck.